The key benefits of usability are:
- Higher revenues through increased sales
- Increased user efficiency
- Reduced development costs
- Reduced support costs
Until usability gets embedded in the processes of your company, you’ll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it’s not unusual for usability projects to return benefits of 5-10 times their cost in the first year alone. — David Travis, October 1, 2007
If you own a business and have a website, then you have to read this article on usability.
Read the full article here http://www.userfocus.co.uk/articles/usabilitybenefits.html
