According to the Did You Know video series, traditional advertising is in steep Decline. Check it out and find out staggering and amazing facts about the digital world we live in today.
This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
Here are some the astonishing facts:
- Newspaper circulation is down 7 million over the last 25 years
- In the last 5 years unique readers of online newspapers are up 30 million.
- This year, traditional advertising is in steep decline:
- Newspaper Advertising is down 18.7 %
- TV advertising is down 10.1%
- Radio advertising is down 11.7%
- Magazine advertising is down 14.8%
In contrast to the decline of traditional advertising, digital advertising is growing rapidly
- Mobile advertising id up 18.1%
- Online marketing spend is up 9.2%
Dell claims they have earned $3 Million via Twitter posts since 2007.
In February 2008, John McCain raised $11 Million for his U.S. presidential bid.
That same month Barack Obama attended no fundraisers. Instead, Obama leveraged online social networks to raise $55 million in those 29 days. How are you using social networking sites.
The mobile device will be the world’s primary connection tool Internet in 2020. The computer I your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred times smaller than the one computer at MIT in 1965. So what used to fit in a building now fits into your pocket. What fits in your pocket now will fit into a blood cell in 25 years.
This video was produced in September 2009. Which makes most of the facts and figures mentioned here obsolete and out of date. Welcome to the digital revolution.
