• Higher revenues through increased sales
• Increased user efficiency
• Reduced development costs
• Reduced support costs

Until usability gets embedded in the processes of your company, you’ll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it’s not unusual for usability projects to return benefits of 5-10 times their cost in the first year alone. — David Travis, October 1, 2007

If you own a business and have a website, then you have to read this article on usability.

Read the full article here http://www.userfocus.co.uk/articles/usabilitybenefits.html