Yip, email marketing positively still rocks. It is definitely one of the most profitable online marketing tools today. It’s so easy to do, quick to produce and with the right strategy can yield the best return on investment compared to other online marketing tactics.
When targeted correctly, your email marketing campaign can deliver your marketing message to the ideal prospect in a timely manner – you can strike at the exact point in the selling cycle that you desire and gain high response rates from prospects that you want. It’s no mystery why Microsoft uses email marketing month after month, it must be because it really works! As you sit there reading this, discover 8 rocking reasons why you should invest in email marketing.
1. Reaching A Worldwide Audience Rocks
The walls of traditional marketing are null and void. If you have the kind of product and service suitable for a global audience then online marketing and especially email marketing is one of the best ways to reach your market. Emails can reach who you want, when you want and the way you want.
2. Interactivity Rocks
Utilize the power of rich, web-based media to create emails that grabs your target market by the collar and refuses to let go! Using well crafted call to actions and hyperlinks you could easily point prospects to landing pages on your website giving you even more opportunities to persuade and sell.
3. Personalize Your Emails – Now That Rocks
Email marketing software makes it really easy to personalize email campaigns. To increase your campaign response rates, include the recipients name in the subject area of the email and address them on their name in the email itself.
4. Instant Measurable Results Definitely Rocks
The measurement tools that today’s email software provides are awesome. You can actually see who opened their emails, how many emails were opened and what links were clicked. This information helps you gauge quickly what works and what doesn’t. Once you know this you can quickly adjust the next campaign for email marketing success.
5. Accurate Targeting Rocks
The best people to market to are people who want to hear from you. People who expressly gave you permission to communicate with them via email are a gold mine. If you don’t have an existing email marketing mailing list you can purchase a legitimate custom-built list and target prospects you may never before have reached. Although purchasing a mailing list is not always the best thing to do. It’s better to have list of prospects who gave you permission to talk to them.
6. Super Fast Responses Rocks
Cumbersome replies to direct mail, as well as slower responses are the order of the day – in the 80’s and 90’s at least. With email marketing you are able to see responses within minutes of sending out a campaign!
7. Email Marketing Is Quick and Easy – This always Rocks
With all the easy to use email marketing software available today you can create campaigns right there where you are sitting, right now. In the comfort of your own home you can create an entire email marketing campaign. No complex resources, no
wasted revenue and plenty of feedback are what you can expect to receive – if you do it right.
8. Email Marketing Ain’t Expensive – How Rocking Indeed?
Email marketing is way cheaper than traditional direct marketing (snail mail). Research indicates up 70% cheaper. What’s worse, is traditional direct marketing lacks the interactivity, fast response times and measurability that email marketing provides.
If you want to increase your revenue, measure your exact return on investment and build relationships with customers and prospects, then you’ll want to invest in email marketing. You can read more about doing email marketing right way on our website.
