Clay Ant Creative Blog » Viral Marketing http://blog.clayant.co.za Just another WordPress weblog Wed, 23 Jun 2010 10:42:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Great Viral Marketing Example http://blog.clayant.co.za/viral-marketing/great-viral-marketing-example/ http://blog.clayant.co.za/viral-marketing/great-viral-marketing-example/#comments Sun, 07 Feb 2010 05:08:58 +0000 Piet Alberts http://blog.clayant.co.za/?p=40 This viral video clip will put any animal activist and furry animal lover on an emotional roller coaster ride. It's beautifully executed with a clear message. Many advertisers, especially in South Africa, can learn from this.]]> This viral video clip will put any animal activist and furry animal lover on an emotional roller coaster ride. It’s beautifully executed with a clear message. Many advertisers, especially in South Africa, can learn from this.

The clip has had 817,919 views since it’s been discovered on the 12 Jan 2010.



The 90 second viral clip sadly is not about a real product but rather a promo for Nolan Films. However, brands should take a leaf out of this and hopefully realize that great ideas need great execution. Great ideas with poor execution or vice versa just won’t work as well.

What also helped to make this viral video clip a success is the soundtrack. I don’t know the first song, although it sounds familiar. But I definitely know Jimbo’s, The End. Eye of a tiger has been overused, but still works in this instance.

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