This viral video clip will put any animal activist and furry animal lover on an emotional roller coaster ride. It’s beautifully executed with a clear message. Many advertisers, especially in South Africa, can learn from this.

If you own a business and have a website, then you have to read this article on usability.

Don’t read this if you already have successful email marketing campaign going.

Do read this if you’re thinking about getting one going or just lacking the motivation to do it.

I have found that lack of discipline and procrastination are one of the biggest reasons why companies don’t use one of the most lucrative online marketing tactics available today.

So from my own experience here’s what I know works.